CARNEGIE MELLON UNIVERSITY | SOLO PROJECT | 1 MONTH
Birds benefit the human population in a number of ways—a few examples: dispensing seeds, controlling pest populations, providing ecotourism to many parts of the world, and protecting our drinking water by preventing erosion.
Millennials are considered the “greenest” generation, and yet many are unwilling to purchase a birdhouse, despite the benefits birdhouses provide to our environment. Through surveying 36 millennials, it was determined that the uncertainty of their housing situation was the main cause of the unwillingness to purchase a birdhouse.
BioBox is a symbiotic window box—it houses a biodegradable and compostable birdhouse in addition to a small garden, which serves to feed and attract area birds. The birdhouse is made of pressed cow manure, a durable yet biodegradable material, is nutrient-rich and beneficial to the garden. Plant selection is left up to the user, but rue and wormwood are recommended as they provide a natural method to deworm the birds and maintain their health.
It is a mini ecosystem that requires little commitment—the birdhouse only lasts for a nesting period before decomposing, and can be replaced at the user’s convenient for very little cost.
PRIMARY RESEARCH —
Almost half of the millennials polled stated that they would be likely or extremely likely to purchase a birdhouse. Of those who were not likely, most stated the reasons as being worried about maintenance and/or unsure about their future living situations.
MAKING SENSE OF THE FINDINGS —
To increase the potential market reach and cater towards millennials who were unlikely to purchase a birdhouse due to maintenance, BioBox is virtually maintenance free and does not require seasonal cleaning like traditional birdhouses. The biodegradable shelter only lasts for a nesting period before decomposing, and can be replaced at the user's convenience when they are ready to take on another bird family!
FINAL CONCEPT —
A symbiotic window box which contains an interconnected garden and birdhouse, designed for the greenest generation yet: millennials.